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Humans have been driven forward by our inborn and unappeasable thirst for knowledge, to know why and how. To answer what seems unanswerable.  And why did we want to know more? Because collectively as a society, we cared.

We cared about where we came from. We cared about the answers to our questions. We cared enough to ask questions.

But now, as life becomes, easier, faster and better, our desire fades away in the complexities of surviving in the jungle outside the jungle.

We stop caring.

So here is why you should care:

Every single day, twenty seven thousand trees are cut down to produce toilet paper.

Now, only 1% of our planet’s water supply can be used with 97% being salt water and 2% being frozen. For now.

A glass bottle made now, will take four thousand or maybe more years to decompose.

Aluminum and its products can be recycled forever. In other words, a single soft drink can, can power your TV for up to 3 hours forever!

One average supermarket goes through 60,500,000 paper bags a year! That’s more than the amount of dead in the Second World War!

Plastic garbage thrown into the oceans kills up to 1,000,000 sea creatures annually.

A dishwasher uses more water than hand-washing all the dishes.

The amount of wood and paper that we throw away each year is enough to power 50,000,000 homes for 20 years.

Recycling a single run of the New York Times can save 75,000 trees.

The Earth needs us. It’s our home. Our only home. And we must protect it from the harm we inflict upon it by not caring. Until we find another planet to inhabit among the stars and even after that, we must conserve and protect our Earth.

Our time starts now.

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